Católica Lisbon School of Business & Economics selected Corporate Superbrand 2023

Católica Lisbon School of Business & Economics has been selected for the first time by Superbrands as one of the most important corporate brands in the Portuguese market. The international organization, present in eighty-nine countries, highlighted forty-seven brands from the Portuguese market at the 19th edition of the gala, which took place on Tuesday at the Museu do Oriente in Lisbon

"This award proves that CATÓLICA-LISBON is more than just a school. It is a sign of excellence in the Portuguese market. We are committed to shaping the future by training not only managers and economists but also visionary leaders ready to face the challenges of an ever-changing world," emphasizes Maria Estarreja, Executive Marketing Director of CATÓLICA-LISBON.

The evaluation method for the Corporate Superbrand was conducted in two phases. In the first phase, a study was developed by the consultancy firm AMINT among experts from various sectors and fields of activity. They identified the three brands that responded most to the questions "Which brands do you know?"," "Which do you trust the most?"," "Which do you identify with?"," "Which meet your needs?" and "Which are you most familiar with?". In the second phase, the evaluation was conducted by the Superbrands Council, which is made up of 15 experts from different brands and sectors and carries out a final evaluation in which the top 10% of brands are selected.

Superbrands is an independent international organization dedicated to identifying and promoting top brands in around eighty-nine countries.